Effective Date: August 8th, 2026
Genesis Family Dentistry (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website and our communications, how we use it, and the choices available to you.
Information We Collect
We collect the following categories of information:
- Information you provide directly. Your name, email address, mobile or home phone number, and any message content you submit through forms on this website, by email, by text message, or by phone.
- Appointment and patient information. Scheduling details and information you provide when requesting or confirming an appointment.
- Communication preferences. Whether you have consented to receive text messages, email, or phone calls from our practice.
- Automatically collected information. IP address, browser type, device type, pages visited, referring website, and time spent on our site, collected through cookies and standard web analytics.
How We Use Your Information
We use the information we collect to:
- Schedule, confirm, remind you of, and follow up on appointments
- Respond to questions, requests, and messages you send us
- Provide dental care and coordinate your treatment
- Process billing and communicate about insurance and account matters
- Send service updates, office notices, and occasional practice news
- Maintain, secure, and improve our website
- Comply with applicable legal and regulatory obligations
Mobile Information and SMS Consent
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Mobile phone numbers and SMS consent information collected by Genesis Family Dentistry are used solely to communicate with you on behalf of our practice. We do not sell, rent, lease, or otherwise transfer this information to any third party for their own marketing purposes.
We use a licensed messaging service provider to deliver text messages on our behalf. This provider processes your mobile number only as necessary to transmit our messages to you and is contractually prohibited from using it for any other purpose.
Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for assistance. Consent to receive text messages is not a condition of purchase or of receiving dental services. Full details are available in our SMS Terms & Conditions.
How We Share Information
We do not sell your personal information. We share information only in these limited circumstances:
- Service providers. Vendors who perform services on our behalf, such as our practice management software, appointment reminder and messaging platform, website host, and web analytics providers. These vendors may access information only as needed to perform their services for us.
- Treatment, payment, and healthcare operations. As permitted under HIPAA and described in our Notice of Privacy Practices, including with dental laboratories, specialists to whom you are referred, and your insurance carrier.
- Legal requirements. When required by law, subpoena, court order, or to protect the rights, safety, or property of our patients, our staff, or the public.
Protected Health Information
Health information you provide in the course of receiving dental care is protected health information under the Health Insurance Portability and Accountability Act (HIPAA) and is governed by our Notice of Privacy Practices, which is available at our office upon request. Where this Privacy Policy and our Notice of Privacy Practices differ, the Notice of Privacy Practices controls for protected health information.
Please do not include sensitive health details in website form submissions or text messages. Standard SMS is not an encrypted channel. For anything confidential, call our office at (980) 272-4700.
Cookies and Analytics
Our website uses cookies and similar technologies to recognize returning visitors, remember your preferences, and understand how our site is used. You can control or disable cookies through your browser settings or through the cookie settings panel on this website. Disabling cookies may affect certain site features.
Data Retention
We retain personal information for as long as necessary to provide dental services, comply with our legal and recordkeeping obligations, resolve disputes, and enforce our agreements. Records of SMS consent and opt-out requests are retained for as long as required to demonstrate compliance with applicable telecommunications regulations.
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Choices
- Text messages: Reply STOP to any message to opt out.
- Email: Use the unsubscribe link in any marketing email, or contact our office.
- Phone: Ask any member of our team to update your communication preferences.
- Access and correction: Contact our office to request access to, correction of, or deletion of your personal information, subject to applicable legal and recordkeeping requirements.
Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through this website. Information about minor patients is provided to us by a parent or legal guardian in the course of care and is handled in accordance with HIPAA.
Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their privacy policies before providing any information.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
Genesis Family Dentistry
1020 E 10th St #1
Charlotte, NC 28204
Phone: (980) 272-4700
Email: genesisfamilydentistry@gmail.com
